I hope this site will help readers to gain confidence in investing on their own through rigorous explanation of real companies in the market today. I hope to help people diversify their portfolio so that they do not just own the “entire” market. The problem with owning the entire market is that you are guaranteed to lose as much as the market when the market goes down. I think large cap companies are much more efficient than small cap companies given the number of analysts following each large cap company. I advocate for a portfolio comprised of a large cap index fund and supplemented with micro-to-small cap high quality stocks that can be held for the long term. This portfolio should provide higher returns at a lower risk than an index fund alone over a full market cycle.